Brand Mechanics is a full-service design consultancy based in Melbourne and Singapore. With backgrounds in Industrial Design and Digital Design, respectively, the founders sought to bring these two disciplines together, forming a holistic studio that would combine function with aesthetics, and sought a mark that would pay homage to the Bauhaus movement, as a defining inspiration of their mission.

The resulting branding is a strong yet playful mark that interprets the company’s goal for unity across disciplines quite literally, in the uniting of two basic shapes, paired with a modern logotype inspired by schoolbook grotesques and geometric Bauhaus aesthetics.