Every once in a while a big rebrand comes around (Airbnb, Women’s Network, Trump Pence), that has the whole world asking “wait, is that a penis?” — This is a question that Hot Boys is not ashamed to answer emphatically; “yes”. A bakery that doesn’t take itself too seriously, Hot Boys serves up freshly baked bread, pastries, and all of the delicious hot steamy treats (boys) you could dream of.

Rustic, yet playful. Wholesome, yet provocative. The logo conceals a tongue-in-cheek undertone. Remaining first-glance SFW, while giving a knowing nod to passersby as they double-take on the well endowed Y, and whiplash on those hot cross butthOles.