Instrumental Creative is a bespoke music curation service that works one-on-one with clients to craft personalised playlists catered for corporate events, private functions, and retail experiences. They required an identity that would represent both their anti-algorithmic, hand-picked approach to music curation, as well as their professional positioning as experts in the field.

Paying respects to the analogue origins of the personalised mixtape, the wordmark is embellished with the treatment of a cassette label, and the colour palette draws from some of the most iconic and influential Sony walkmans ever made.